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2017 Predictions
We asked the EeBria Team for their predictions on what we might see in 2017 from brewing trends to things to watch out for.


Beer trends

David - IPA and Double IPAs will remain king. Craft beer is still growing at a rapid rate, and IPA remains the main style with the widest appeal, so whilst there will be a lot of styles becoming increasingly popular it will remain an IPA dominated industry for the time being at least.

Rachael - Double IPAs will continue to be launched for the first part of 2017, with lots of brewers following in the footsteps of Cloudwater whose new releases continue to be met with fanfare. However I think that there will be an equal volume of brewers releasing low abv session IPAs (<3.5%) which can hold their own in flavour despite being lighter on booze.

Matt - This year we’ll see more New England IPAs and more craft lagers.

Mark - IPAs will still be in prominence in 2017, we all thought that they would fade this year and be replaced with less hop forward beers as hops become more and more expensive, but I'm just not seeing this trend dropping off any time soon in the coming year. I think we'll continue to see people continue to vie for special DIPAs and hop heavy beers

Ryan - Pale's and IPA's will still dominate regardless of the season. However I feel like we might be heading through a phase of going back to traditional brewing techniques but with modern twists. A subtle change rather than a complete overhaul. The Time & Tide saison with rose petals or Yeastie Boys IPA with tea leaf, are examples but we’ll see more ingredients being used to complement a beer, not to overrun it.

Elliot - I think we’ll see more gose (and other sour) beers and more barrel aging (hopefully lots of beers aged in Whisky and Bourbon)

Breweries to watch

David - To name a select few destined for bigger things over the next 12 months: Verdant, Elusive, North, Odyssey, Fallen (with their cans), 8 Arch, Fierce.

Rachael - There’s plenty of relatively established brewers who don’t yet have the national recognition they deserve. I’d like to see beers from Vibrant Forest, Twisted Barrel, Black Flag and Odyssey break through more this year.

Matt - Verdant should have a big year, and Wild Horse will start to get the recognition they deserve. I also can't wait for the Fallen and Odyssey cans coming soon.

Mark - Odyssey will continue growing, and with cans coming next year they will have more availability, so we should see more of them, while perhaps people are getting tired of Cloudwater DIPAs now Cloudwater cans should be fun.

Ryan - Easy ones to name would be Verdant and North. To have such a complete range of beers so early after arriving on the scene is incredible; both have completely smashed it so far, and long may that continue. My leftfield choices will be Dancing Man and Solvay Society. Having a couple of friends in the Southampton region, there's a fair amount of local love for Dancing Man that leads me to believe that it's a matter of time before it becomes a national thing. Solvay Society, I had the chance to drink the beer straight out the brewery and fell in love almost immediately.

Elliot - Wild Horse, Twisted Barrel, and North Brewing

Places which will become more ‘crafty’

David - Birmingham has lagged behind a bit, but has recently had a bunch of great new bars and breweries and has the most untapped potential to grow.

Rachael - 2017 will see more small high street beer shops with a drink in element and growler lines popping up all over the country. Even in unobtrusive high streets in the suburbs there’s an increase in small delis and independent coffee shops, so craft beer establishments in non traditional settings set up by people who truly love the product will do really well as local high streets re-establish themselves.

Mark - I think we are going to start seeing more come out of the midlands, so lets see if Birmingham can bring up anything good this year.

Matt - Thanet is starting to get there, it may well ‘go full craft’ in 2017.

Ryan - With Verdant hailing from Falmouth, perhaps that will be a developing hub of craft beer. I’d extend that to Cornwall as a whole too, it's in need of more craft beer bars and, with the success of certain places around there, it's clearly got the demand. Failing that, I'll pop over into Devon and suggest Plymouth as one to watch.

Elliot - Tunbridge Wells is becoming increasingly craft beer orientated, you can find the worlds best beers in a relatively small Kent town and that will only continue.

Drinker’s habits and demands

David - more variety and higher quality from their locals.

Rachael - drinkers are expecting to find craft beers are part of the basic drinks offer when they go out - its no longer a fringe product for those in the know or for specialist bars. I think to keep their edge as craft beer destinations, craft beer specialist bottle shops and bars will have to focus on special releases and rare items from further afield, while regular pubs and restaurants will need to make sure they have some legitimate craft products on their menu with a changing line up to keep the offering fresh and credible.

Matt - I think customers will start asking for more head/foam on their pour and may start returning bad beers to the bar. We’ll see smaller drink sizes (thirds, two thirds) increase in 2017 as bars become more equipped for craft beers and their stronger abvs.

Ryan - Beers are being matched up to cheese and food on such a massive scale at present, I feel it's a matter of time before we get white wine/red wine style at restaurants. I forsee it starting with dish pairings and 330ml, but before long I can see 750ml sharing bottles being suitable for certain general dishes: Stouts with chocolate deserts, saisons with curry... The possibilities are endless but perhaps the change is a couple of years off, just yet.


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